There is an overwhelming amount of leads for sale out there - so how do you know what is good and what is not?   What is a good price and what is a waste of your hard earned dollars?   What is the benefit of the different types of leads and why such a huge price difference?   Is more always better?   How do you get the best leads for your money and what exactly makes a lead good or bad?   These are all important questions to know the answers to if you are going to profit from your on-line marketing efforts.  The other key and equally important factor, is how to correctly follow up on the leads you have.   Regardless of how old your lead is, it will be your follow up that makes or breaks you!   Also remember it is always best to advertise to a targeted market- ex: would you have much success in trying to sell cigarettes to a non smoker?   Let's take a look at the questions and the answers.   Learn about the different leads out there and which ones are best for YOU.  You will also find some recommended lead suppliers below.

  Often the bulk autoresponder leads appear to be the best buy for the money.  It is unlikely however that you will build a successful business if it is your only source of advertising.  For best results we recommend that you try a variety of leads and advertising.  The FACT is, the more people that view your website, the greater the chance of financial success. Take a few moments to go through this page for overviews of several types of leads commonly sold throughout the internet.   It will help you to discover which leads will benefit you most.  The key is to find the lead best suited to your program and follow up techniques.  

Is more always better?
Not always.  It is likely that a massive amount of leads at a rock bottom price are extremely oversold, very old, not specific for your targeted market (meaning the person may have been on line for something completely different than what you are marketing), or can bring spamming problems.   Always be very careful of purchasing large volume at low prices.   You should avoid any lead that only provides you with an email, it is a strong indication that these are not opt in leads (meaning the lead did not give permission to receive emails and could result in spam complaints).   Be sure that all your autoresponder or bulk leads come with a date stamp and IP address!    Good autoresponder leads can be very cost effective and provide you with a steady stream of prospects but do not usually produce as good of results as some of the other leads available.

Why do some leads cost so much more than others?
The cost of leads has an incredible price range and is generally due to the type and quality of the lead.  (Information on each type of lead is below on this page).  Is it a fresh lead (0-72 hours), 30 day old, 60 day, 90 day, targeted market specific lead, opt in, double opt in, phone surveyed, form surveyed, guaranteed test driver, exclusive lead, autoresponder lead, does the lead information include email address and name only or does include additional information such as phone number, address and other specific information- and the list goes on.  Many things will play into the pricing of leads.  Here are a few higher quality leads that you may want to consider.

Guaranteed sign ups for "Free to Join" programs.
Guaranteed signups are an easy way to guarantee that you will receive a set amount of Pre-enrollees that you can then approach about upgrading to your program.  These have a much higher sign up ratio than most leads available for purchase because they are not only fresh, they actually pre-enroll in your program.  That means they are signed up exclusively in your site, then it is up to you to contact them to become paying members in your company.  The key in purchasing is to make sure that they are not offered something in return for joining programs.   Try Guaranteed Sign Ups to build your downline quickly. 

Best for phone calling purposes:
  If you do a lot of phone calling as a part of your follow up procedure then you will likely find Interviewed Phone Leads to be an excellent lead source.   Phone Interviewed means that they have been contacted by phone to verify name, email address and correct phone number and interviewed.  They have agreed to receive information by email or phone for home business opportunities.   In many cases (depending on where you purchase the lead from) they have also been asked questions such as level of interest, amount they are willing to invest, how soon they would like to start, etc.   Do not confuse Phone Interviewed with Phone Verified.  Phone Verified means the prospect has been contacted only to verify it is a correct phone number.